Small Business Sales and Marketing Ideas to Keep Repeat Customers and Take Sales From Competitors

Small business sales can be increased with these marketing tips on building trust and credibility through regular contact with your customers.Use these small business marketing ideas to build repeat sales relationships, and take customers away from your competitors. This sales and marketing strategy works for any type of business in any type of market. The actions to achieve success can be started today and be working for you in just a few days.imfage

Imagine the effect on your small business sales if you became a source of regular information to potential and repeat customers. You are the expert on what you sell and the services you provide. Use your knowledge to become the person people go to when they want information about your industry, market, or product. Think what you could recommend to people that were considering making a purchase and wanted more information. Customers want to make informed decisions, and they’re frightened of making mistakes. When you help them make informed decisions it’s a win – win situation. The customer gets good information and you get the chance of a sale.

Business Management Styles – Manage to Remove the Pain – Or Manage to Find the Multiplier

imjagesBusiness Management Styles — There is a big difference in the results we get, depending on what we are managing to get, and the management styles we use. One spirals down, a death spiral. The other spirals up, up, and up.

Most businesses are managing to

  • Remove the pain,
  • “Live within the budget” (and the budget was determined either by “the economy”, “the market”, or “who walks through the door.”
  • Pay this month’s bills

This is the “scarcity” side of management. We assume that there isn’t enough to go around, so we are constantly trying to make do.For the most part most of us have always believed that the harder we work the better things will be. However, let’s look at what happens when we accomplish those three things we were managing above.

  • Remove the pain – would result in “painless.” Certainly desirable, we would be OK if we removed the pain, right?
  • Live within the budget – Let’s see in this case the budget was determined by someone else, or something else, the economy, the market, or who walked through the door. We aren’t exactly in control here are we? What would happen, however, if we hit “this budget”? We’d be, sort of OK, but not sure.

Are you getting the point here? When we manage this way, at best we will be OK, so-so, average…maybe, when we achieved our goals. Nothing spectacular happening here.What happens when we manage to find the opportunities, the multipliers, or from a place of abundance? Instead of managing to avoid the pain, or to live within what is dealt to us, we start looking for the opportunities that will multiply the number of customers walking through the door, the number of them we sell, multiply the dollars spent by our average customer, finding customers that can and will spend more, finding ways that will encourage customers to spend more. I’ve seen companies jump 10 times in a week when changing to this perspective….no kidding!

Most business owners manage their business from the scarcity side.. How do I pay this month’s bills? Cutting something to have cash, or to hit the budget, but the bottom line result is that you cut something that would have generated more cash than it cost you. That almost always puts you into a downward spiral.But if we are going to manage for incredible results and huge growth, we have to manage from both sides. We’ll remove the pain alright, but we always have to look to find the opportunities…where we should be investing that will create the greatest opportunity.

Sounds simple doesn’t it. Then tell me why every time I run a seminar with 100′s of people that EVERYONE in the room will tell me they just cut out something, like marketing and when we look at it in detail, what they cut had actually been making them 10 to 100 times its cost?

Selecting the Right Business Coaching Course and Business Coach

Business - Besprechung in einem BüroBusiness coaching can be very helpful in streamlining business processes, harnessing business potential, and increasing profitability. However, these can only be achieved by using the right kind of business coaching that is cost effective and does not hinder the day-to-day functioning of the business. Before selecting a business-coaching course, it is important that you spare some time for learning about the coaching facilitators, their experience, their areas of expertise, their educational qualifications and the type of coaching they are willing to provide.

Although organizations such as the International Coaching Federation (ICF) do accredit commercial coaching companies, the fact is that most of these large associations are guided by their own private business agendas that concentrate on adding more and more members to their database for commercial purposes. As such, depending on just accreditation for selecting a particular business-coaching company or firm may not be the right thing to do. If you research properly, you will find numerous reputed business coaching companies that are neither accredited by the ICF nor follow its course curriculum. Accreditation organizations such as the ICF are often blamed for violating professional business standards. In many cases, the ICF has provided certification to individuals and accredited the schools from which these individuals have received their training. The ICF has also been criticized for its recent decision that calls for including only ICF accredited schools on the list of approved coach training organizations. With accreditation available to anyone who is willing to pay, the integrity of both the coaching professional as well as the association is being adversely affected.

The right business coaching course needs to be ‘evidence based’ wherein the contents of the course can be verified based upon a process of methodical, clinical and industry research, evaluation, and the utilization of up-to-date systematic research findings to support decisions about practice. Such courses are scientifically proven and are certainly better than commercial courses, popularized mainly by coaching associations and coach training providers that are engaged in mass marketing to a primarily uneducated marketplace.

Selecting the right business coach is also important, as ultimately it is the human factor that determines the success of any business-coaching course. The right coach is someone who you can trust and work with comfortably to build a strong partnership. Before selecting a coach, you need to learn more about his/her coaching experience, coaching specialization if any, philosophy about coaching, coaching process (duration and frequency of coaching sessions), and past coaching related success stories.

It is recommended that you conduct personal interviews with as many coaches as you possibly can for determining ‘what feels right’ in terms of interpersonal chemistry. Coaching professionals are used to being interviewed and normally do not charge any fees for the initial introductory conversation.

During interviews, look for similarities and differences in the thought process between the coach and yourself, discuss your goals, learn about the coach’s preferred way of working with a team or individual, and discuss ways and means of handling future problems. Always remember that business coaching is a partnership and as such make sure that you discuss with the coach everything that is going to affect your business.